Labels vs. Signage

When you are setting up a display, you may wonder what the most effective way to present prices is, individual product labels or a sign posted in a clear location. The right answer will naturally vary with each situation. In some situations, using both may be appropriate, so grab your Monarch 1130 and get ready!

Bins and Baskets
If items are going on sale, a good advertisement solution would be to put them in a bin or basket with a sign announcing their new, low price. However, if several different items go on sale at the same time and there is a chance of mixing them with items in other bins, it may be best to mark the price on the items individually with a label gun. This way even if the items are moved, it is still clear which promotion they fall under.

Shelving Signs
Placing items on shelves is a fairly straightforward way to organize products. Even if they are moved, it is clear where they do and do not belong because branding and packaging is uniform for most items. In these cases, a single shelf tag should be enough to signal the price for all products in the group. If there is a sale or promotion, generally simply marking the shelf tag will be clear enough.

Special Clearance Labeling
Items on clearance can often be grouped together on a shelf or in a bin with a sign posted displaying the price reduction. However to draw more attention to these items, it may help to tag them individually with brightly colored labels.

Tagging Unique Products
Some stores, such as antique stores and pawn shops, usually will have no two items alike. In this case, attaching tags or using easy-peel labels for all items is a good way to display price. While some items may have the same price, it may not make much sense to place them together in a sale bin. For example, a plate and a book may both be $5, but it makes more sense to keep the book with the other reading materials in a bookshelf and to set the plate in the dining or ceramics section of the store. This also allows items to be priced closer to their true retail value rather than at an artificially higher or lower price so they may be placed with other like-priced items.

While you have many options for how to display the price of an item, different situations will call for different methods, so use your best judgment.

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A great variety of price guns exist to suit an even greater variety of usage patterns and label requirements. Some people work in rougher environments and need heavy duty price applicators that will stand some abuse. Others may only need compact, (270) 663-7946 for occasional use. With all the options out there, though, the same question constantly arises: how do you choose which price gun will work best for you?

Look at Your Needs
Be aware of what information you need to mark onto your labels. Do you mark prices or expiration dates? Do you need a simple single line, or multiple lines of information? Do you need the date code to appear? Do you need a price gun with perforated or colored label options? There are price guns and labels to suit each of these needs. Once you have identified these essential features, you will have narrowed down your field of options significantly.

Look at Your Personal Use
This is not a question so much of “What do you use a price gun for?” but more of “How do you personally use price guns?” Is your price gun in constant danger of being dropped onto hard concrete or tile flooring? Do you use it frequently? Do you need a quick action for pricing a high volume of items? Some users or clerks may require high durability, a light weight, a more secure grip or a larger label holding capacity because of different work environments, functions, and personal habits. Think about the conditions you use your price gun in and come up with a list of qualities you need in your price gun so that it will last for as long as you need it to.

Look at Your Budget
Retailers who make frequent use of their label guns may want to invest more to ensure that they have made the best choice possible. Others who use their label gun more sparingly may prefer to purchase a less expensive price gun (so long as it still suits their needs). After looking at your options, decide how much money you are willing to put toward this tool.

It helps to make a 3-column list to mark down your responses to these categories. Prioritize which qualities are most important, and soon you will be on your way to finding the perfect price gun.

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It may seem like a time-saver to tag the first spot you can reach on that can of baby corn, but hold your horses! Impressions are formed within seconds. If it takes too long for customers to find a price, they may just find a substitute or forego a purchase entirely instead asking for a price check. There’s a smarter way of price tagging that will ensure that your prices are seen quickly to facilitate a purchase.

Bird’s Eye View
Many customers will look at the top of items first. This is an area that usually has little branding, especially compared to the relatively busy designs along the sides of cans, boxes, cartons, and jugs. When labels appear against this clean surface, they will stand out quite a bit. This is also a fairly intuitive spot to look because as a customer pulls an item off the shelf, natural movement will bring the object to chest level for easy handling and viewing. This presents an immediate view of the top of the package.

This position also offers a nice flat surface for tagging. Once all the items are laid out on a table or stocking push cart, they can be easily tagged in a few broad arm strokes before shelving.

Space on the Face
The front of an item draws a lot of attention. These faces often have bright colors, pictures, and bold-typed titles of what the product actually is. Because it already attracts the eye, putting a label here can be a good choice. However, placing a label here also bears the danger of getting lost in the jumble of branding. It may help, in these cases, to use a label of a contrasting color. If the can is primarily white with many images, a white label may be lost. Neon green, for example, may be a better choice. Make sure that any alternative colors you use don’t conflict with any color-coded labels in the store already.

Down Under
If the item is fairly small, particularly with jarred or canned goods, it may be acceptable to put labels on the underside, particularly if there is already significant branding on the sides and top. The bottom is another surface that is usually kept free of branding. A light weight is key for tagging these products, though, as they must be easily handled to encourage people to turn the item over to look down there in the first place.

Essentially, the main factor to keep in mind when tagging prices is to place labels in an easily viewable spot, one that will not be lost in distracting images already on the packaging.

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Holding a yard sale for the first time can be daunting, but the important thing is to get rid of all the clutter that is driving you to do this in the first place. With that in mind, there are a few guidelines you could follow to make things go more smoothly for yourself.

1. Price Everything

The first thing you can do to make life easier on yourself is to label a price on everything. There are a few reasons for this. First of all, being clear will get the best reception. Very few people will want to “make an offer.” They’re more likely to jab back with, “What do you want for it?” As a vendor, you need to be authoritative on your stock. Most people are uncomfortable with haggling. It presents even more of a deterrent to those who are shy or have only a slight interest in an item. In their case, if an item isn’t marked, they may be more inclined to pass it over rather than speak up about it.

Having even a 336-758-9695 will help immensely in marking your items. Writing out each price by hand can be time consuming. Being able to set a number and apply it in one stroke could save you hours if you’re running a large sale. The fastest way to label everything is to sort your items by price, then mark them all in groups. Remember, though, to use easy-peel labels and to keep them on hand during the sale in case you add something, find an item you forgot to label, or decide to sell a set as individual pieces.

2. Set Low Prices

Before you start, you have to think about which is the greater priority, getting rid of the stock or getting a high price for your items. It’s hard to have both. It is very frustrating, though, to have most of your items still with you after you’ve gone through all the trouble of setting up the yard sale. If you want top dollar, it’d be better to use ebay or craigslist and wait till the fish bite. If you want to clear out space in your home fast, the low-priced yard sale is your best bet.

3. Handling High-end Items

If you are afraid of pricing something too low, consider having it appraised. If you know something’s value and are determined to sell it at a certain price, find an advertisement for that item in a magazine. Clip out that section (include the price!), and place it with the item. When people see the difference between the new item and your secondhand item, they will feel that it is a better deal than otherwise.

The Ergonomics of Price Marking

When marking price tags, a person may go through hundreds of label applications in a session. Due to this repeated action, workers should be aware of the possibility of repetitive stress injury if they are using poor body mechanics. Here are a few guidelines that workers should be aware of to keep themselves safe and healthy in the workplace.

Don’t Flex — Use Your Muscles

Use large body motions rather than small-range wrist flexing to apply labels. Just because your wrist can pivot to extreme angles doesn’t mean that those are good positions for it. The muscles that control smaller movements cannot handle the strain that comes with constant, repeated motion.

Not Too Close, Not Too Far

Hold items at a middle distance from yourself while handling them. Your elbows should be at about a 90˚ angle so that nothing is too tight against yourself nor too far and extended. When things are held in this middle range, the weight of the load is divided among the arms, shoulders, and torso, making the objects much easier to manipulate.

Keep a Straight Wrist…

Keep your wrist as straight as possible. In perfect posture, the top of your wrist and hand should line up to form a table. When gripping a label applicator, your wrist will naturally adjust the angle of the hand to compensate for the bulk. However, the angle should not be too far in either direction. When the wrist is held in a contorted position, it will easily grow fatigued and may lead to injury through repetition.

…And a Straight Back

If you have to bend down frequently to reach for or place objects on low shelves, avoid bending over at the waist. Instead you should keep your back straight and let your legs do the work. Otherwise the muscles in the small of your back will take the load of your upper body, which will eventually cause strain. The thigh muscles are much more able to take the weight of your body.

Exercise Regularly

Stay in shape. It is more difficult to fatigue muscles and joints that are regularly worked hard and kept in good condition. Exercise will also improve your circulation system, helping your body function more efficiently. When your body is toned and fit, it will assume correct posturing more naturally.

If you feel you may be suffering from repetitive stress injury, pay close attention to how you move while working, especially in moments when you feel pain. Stretch frequently and take periodic breaks to restore blood flow and let muscles relax. If the problem persists, consult with your doctor or a physical therapist.